Geolocation lands in our dashboard! 📍🌍
Introducing a new functionality in our dashboard, located in the “Maps” tab. As its name suggests, it is a map that shows the location of the clippings and their authors (also known as geolocation):
How does Websays Maps work?
Websays Maps shows, in an interactive map, the geolocalized clippings and the location of the authors. This means that, with this new functionality, you can locate the users who are talking about your brand and what they are saying about it. As always, you can use the filters “When”, “Where” and “What” to narrow the conversation according to your preferences, as well as the filters located on the left side of the dashboard.
The map can be enlarged or reduced, depending on whether you want to cover more territory (with the possibility of a global view of the whole planet) or even a specific street:
Location of clippings VS. authors
Websays Maps shows two cases: on one hand, the location of the clippings and, on the other hand, of the authors.
As far as clippings are concerned, they can be: those that indicate the location of the clipping that we convert into coordinates centered on the perimeter and those geotagged in a specific location with coordinates, in which case, they are located with an accuracy of 5 metres.
If we talk about the authors, based on the location indicated by their Twitter profile or the coverage of the site, we convert that location into a coordinate placed on the geometric center from the perimeter of that location, be it neighborhood, locality, province, state or country. In the case of news, blogs, forums and other websites, the media coverage location is indicated, in these cases, we show the geometric center of the perimeter of that location, whether it’s nationwide, regionwide or local.
To keep in mind! ⚠️
- At the moment, in our dashboard we geolocate the clippings that come from Twitter, news, blogs, forums and other sites.
- A maximum of 100,000 points can be shown on the map not to harm your computer’s performance. If you want to see the most relevant points, you can use the Sort by method, restrict the timeframe or use any of the dashboard filters to show less than that, for instance, by using the new filter by country.
- New location filters are available, also available in the clippings tab. With them, you can now filter the conversation by country, state and location:
- The improvement of the locations based on the Twitter users’ profile is thanks to the new Data enrichments from Twitter, which facilitates the coordinates based on the location of the author.
- In the case of geotagged clippings from which we also have the location of the author, we will show this ciipping twice in different locations, one locating the clipping and one locating the author (we show the clipping of that author to be able to read the contents in the map).
- If it is a very generic location (for example: Barcelona, Catalonia or Spain), the geolocation will be on the exact centre of the polygon of the location. It would be the case, for example, if the location was United Stages the clipping or the author will be placed near Tulsa, Oklahoma, or if it was New York it would be placed near Central Park.
- The Facebook and Youtube APIs only geolocate the authorised owned channels and in the case of Instagram, nothing is geolocated, so they won’t appear in the Websays Maps. Please remember that also in the clippings section, the filters showing country, state or location won’t show any facebook, youtube or instagram for the same reason.
Don’t hesitate to contact us at firstname.lastname@example.org if you have further questions about this new functionality 😉